Digital Advertising & Performance Tracking
Relevant campaigns and clear measurement of calls, forms, and lead sources.
Advertising should connect a relevant local audience with a clear offer and a usable contact path. We help plan campaigns and measurement around the services you actually provide, then review performance using the data available.
Relevant subservices
- Google Search Ads
- Facebook and Instagram advertising
- Local promotional campaigns
- Automotive ad copy and creative production
- Video ads
- Lead-generation campaigns
- Campaign landing pages
- Call and form conversion tracking
- Lead-source attribution
- Campaign monitoring and optimization
- Advertising performance reporting
- Cost-per-lead reporting where reliable data is available
Expected deliverables
- An agreed campaign plan, audience, and approved creative
- Configured campaign destinations and available conversion tracking
- Reporting on spend, inquiries, and measurement limitations
Suitable use cases
- A detailer promotes an approved seasonal package in its service area.
- A repair shop runs a local search campaign for relevant maintenance services.
- A dealership tests vehicle inquiry campaigns with accurate availability information.
Advertising budgets are separate from service fees unless explicitly agreed otherwise. We never guarantee leads, revenue, or advertising returns. Reporting depends on reliable data and appropriate tracking consent.
Is advertising spend included in your service fee?
No, unless explicitly agreed in writing. Platform spend and third-party tool charges are discussed separately from our service scope.
Can you guarantee a cost per lead?
No. Competition, demand, budgets, creative, and conversion quality all affect performance. Cost-per-lead figures are reported only when the data supports them.
How are results measured?
We agree on meaningful actions such as relevant calls, submitted forms, and vehicle inquiries, and explain attribution gaps rather than treating every click as a lead.